Brand Description

Ewing, NJ

Sales: $5.8 billion

www.churchdwight.com

Key Personnel: Rick Dierker, president and chief executive officer; Patrick de Maynadier, executive vice president, general counsel and secretary; René Hemsey, executive vice president, chief human resources officer; Carlos Linares, executive vice president, chief technology officer & global new product innovation; Lee McChesney, executive vice president and chief financial officer; Michael Read, executive vice president, international; Brian Buchert, executive vice president of strategy, M&A and business partnerships; Kevin Gokey, executive vice president, chief information officer; Carlen Hooker, executive vice president, chief commercial officer; Mark Magazine, interim chief commercial sales leader; Surabhi Pokhriyal, executive vice president, chief digital growth officer; Carlos Ruiz, executive vice president, chief supply chain officer

Major Products: Fabric care—Arm & Hammer, OxiClean, Xtra detergents; Home care—Arm & Hammer, Clear Balance, Kaboom, Orange Glo, Scrub Free, Clean Shower; Personal care—Aim, Arm & Hammer, Arrid, Batiste, Close-Up, Flawless, Gravol, Hero, Nair, Orajel, Pepsodent, Simply Saline, Spinbrush, TheraBreath, Toppik, Viviscal, Waterpik

New Products: Fabric care—Arm & Hammer Power Sheets, Laundry Deep Clean Free & Clear; Personal Care—Batiste Light, Hero Mighty Patch Body, Touchland (acquisition)

Comments: Corporate sales rose 4.1%. Household products accounted for 42% of sales, compared to personal care (35%). International markets represented 18% of sales. 

Consumer domestic sales rose 3.5%. Contributing to the increase were Therabreath mouthwash, Hero acne treatment, and Arm & Hammer liquid detergent, cat litter and baking soda. Gains were partially offset by declines in vitamins, Finishing Touch Flawless hair removal products and Waterpik shower heads. Consumer international sales jumped nearly 10%. Brands moving the needle included Oxiclean stain remover, Therabreath mouthwash, Ultramax antiperspirant deodorant, Hero acne treatments in Europe, Hero in Canada and Therabreath mouthwash in Mexico.

Q1 2025 corporate sales fell 2.4% to $1.4 billion. US sales slowed and retailers reduced inventory levels. Still, Church & Dwight executives remained optimistic.

“In an environment of slowing consumption, our brands are performing well,” insisted new CEO Rick Dierker. “We continue to drive both dollar and volume share gains across most of our brands. Our balanced portfolio of value and premium products keep us well positioned to navigate this environment.”

But just to be sure, Church & Dwight acquired Touchland for $700 million. The hand sanitizer brand had trailing 12-month sales of $130 million. The move gives Church & Dwight eight power brands—Arm & Hammer, Batiste, VitaFusion, Waterpik, Therabreath and Hero. All of them were acquired in the past 20 years.

“We are thrilled to add Touchland as our eighth power brand to our portfolio of market leading brands. Further, we’re excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona and  Ruggero Grammatico, to drive the next stage of growth for the brand,” said Dierker. “Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category. The brand skews toward younger consumers and already has a high level of brand loyalty and repeat purchase in line with category leaders.”

In 2015, only 1% of corporate sales were online. In 2021, that percentage improved to 21%. Church & Dwight expects online channels to account for 40% of sales in the future.